Ensuring that your products are consistently available on retail store shelves can make or break your business. This means that ensuring your on-shelf availability is on point should always be a key part of your retail strategy, implemented by our advanced Vision tool.
This is because today’s discerning customer expects their preferred items to be ready for purchase when they enter a store, and empty shelves and stock-outs can severely damage the relationship between customer and brand. However, maintaining your on-shelf availability has become increasingly challenging for modern brands – particularly when tackling complex supply chain processes and time-consuming customer demands.
By integrating advanced image recognition technology into their delivery schedules and retail operations, retailers and brands can achieve unprecedented levels of visibility and control over their inventory and product availability systems. Reapp’s advanced stock tracking software can be specifically tailored and cultivated to your every need, pushing your availability strategy to the next level in no time.
In this blog, we’ll discover how modern image recognition tools can revolutionise your stock management protocols, as well as cover the many unique benefits of Reapp’s cutting-edge technology. Want to get started? Get in touch with our team today!
Understanding the dilemma of on-shelf availability in retail
So, what exactly is on-shelf availability when it’s at home?
Essentially, the term refers to a retail store’s ability to keep products adequately stocked on their store shelves, which should in turn lead to a sales increase and a boost to your customer satisfaction. However, the opposite is also true: Ignoring your on-shelf availability will only lead to lost sales and a decrease in customer loyalty. This means that ensuring you have enough stock left in your backroom is one of the most important factors for your retail store operations.
Additionally, the recent rise of omnichannel shopping has meant that retailers must now ensure stock availability both in-store and online, adding further complexity to the matter. To maintain strong on-shelf availability online and in-store, brands now need a real-time, precise approach to inventory management — something that traditional methods often struggle to provide.
How can our advanced image recognition tools impact your on-shelf availability?
This is where our powerful image recognition tools step in to help.
Image recognition technology offers a game-changing solution for brands and retailers, automating stock checks, identifying empty shelves, and enabling rapid restocking decisions, as and when they’re needed.
At Reapp, our advanced image recognition solutions leverage artificial intelligence (AI) to analyse real-time images from store shelves. Once analysed, these images then provide actionable retail insights that can be used to optimise your on-shelf availability in no time.
Let’s see how it’s done…
Real-time monitoring of stock and store shelves
Using our cutting-edge image recognition technology, our platform captures real-time images of your store shelves and interprets them accurately, identifying products that are out of stock or incorrectly placed.
This means that instead of relying on inconsistent and time-intensive manual stock counts, image recognition can do the heavy lifting for you, scanning shelves for gaps and providing real-time alerts to store staff. Providing immediate feedback like this allows for swift restocking processing, preventing the risk of stockouts and ensuring that your store shelves always stay replenished.
By reducing their reliance on manual checks, retailers and brands can instead focus on delivering a better customer experience, enabling them to focus on other, more pressing business matters.
Accurately predict future trends
One of the most powerful capabilities that image recognition has is its ability to gather data over time, helping to accurately predict demand trends when needed.
By analysing your shelf images over a period of weeks or months, we can identify patterns in product movement, helping retailers to anticipate high-demand periods and better allocate resources towards those times. For example, you may start to notice spikes in demand for certain products due to seasonality, new promotions, or emerging consumer preferences and market trends.
When using image recognition, you can keep track of these variations, allowing you to prepare for any changes as and when they happen, so you can keep your shelves stocked accordingly. This predictive approach to retail will enhance your stock availability and minimise waste, supporting a much more sustainable inventory practice.
Implement an innovative customer loyalty platform
Improving your on-shelf availability with image recognition can also contribute to an enhanced loyalty platform – something that many retail stores have now implemented.
Modern consumers value consistent product availability highly, and integrating image recognition into your loyalty schemes can add an extra layer of personalisation – in turn, this should increase shopper engagement further.
When your store shelves are consistently stocked, loyalty program members can rely on finding their preferred products in-store, which both encourages repeat purchases and bolsters brand loyalty. Additionally, the data and brand insights gained from image recognition can be linked to your loyalty analytics. This means you can tailor your rewards and promotions to each individual shopper, based on previous customer purchase behaviour and preferences.
This blend of technology and personalisation will strengthen the bond between retailer and customer, creating a seamless and rewarding shopping experience for all.
Enhance your on-shelf availability with Reapp
On-shelf availability has never been more important for modern brands and retailers, with our cutting-edge image recognition tech providing the perfect solution to ensure that every purchase counts.
Here at Reapp, we believe that technology-driven innovation is the key to solving complex retail challenges, using our innovative tools to boost the status of every brand that works with us. Our advanced image recognition solutions enable retailers to achieve higher on-shelf availability, as well as improving their stock management accuracy and ultimately, driving that all important customer satisfaction.
When using our tools, you can transform the way you monitor and manage your inventory, providing all the precision and agility necessary in today’s fast-paced retail world. There’s no need to let empty shelves hold you back — instead, you can embrace Reapp’s cutting-edge technology to ensure your shelves are always kept stocked, keeping your customers happy and your sales thriving.
If you want to improve your on-shelf availability with our image recognition tools, we’ll be happy to help – book a demo now to see how it works!