Quorn
Reapp increased RSV sales coverage by +10% with no additional cost to Quorn
£5.48 to £6.52
ROI increase from 19/20 to 20/21
89% to 96%
Promotion GE compliance increase through increased coverage by Flex Teams
+10%
Increase in RSV sales coverage with no additional cost
The Overview
Creating an alternative model for Quorn
Quorn asked us to create a new model that would improve ROI whilst maintaining minimum coverage across 80% weighted RSV stores. They wanted to create a Solus / Tactical hybrid model that increased sales at no extra cost. Easy 🙂
Our Insights Team used Reapp Analytics to understand 2 years of EPOS data to create a unique Hybrid model. With a scaled back Solus Team we focused on the biggest opportunity stores, supporting the full product range in each visit. The Syndicated Grocery Team focused on the top 15 SKUs that accounted for 70% of total revenue in the remaining stores.
“Their passion for and knowledge of our brands and strong in-store relationships, means they are a valuable extension of our sales team, consistently delivering strong ROI from each store visit.”
Amanda Majer - Quorn, Sainsbury's Senior Category Manager
THE DETAIL
Quorn operate across 4 x distinct categories within the Grocery sector. We were challenged by our partner to create a new model that would improve ROI whilst maintaining min. coverage across 80% weighted RSV stores. Quorn wanted to create a Solus / Tactical hybrid model that increased sales at no extra cost. It was critical that the model did not dilute the skills and expertise of the team in stores and the model retained the correct frequency of visits to drive promotion compliance and value driving interventions for the brand.
Let’s have a chat to see how
we can work together.