In today’s fast-paced world of retail sales, the importance of having a dedicated field marketing agency cannot be overstated. Field marketing is a key component of the retail sphere, providing a wide range of lucrative opportunities for brands and retailers in the United Kingdom.
However, if you’re new to the world of field marketing agencies, then we’re here to help. At Reapp, we’re a sister agency of the prominent field marketing company Dee Set, which also includes the award-winning FMCG marketing agency Tactical Solutions. Our experience in the field has primed up perfectly to help modern brands and retailers reach the heights of success.
Read on to find out more about exactly why you should hire a field marketing company for your business.
If you’re based in the retail sector and like to get started with a new field marketing agency, get in touch and we’ll make the magic happen!
Understanding field marketing
First thing first – let’s discuss exactly what field marketing is.
The clue is in the name, as field marketing agencies engage in a wide range of marketing activities in the retail field. Marketing efforts in this domain are designed to promote customer interactions and conversions through direct consumer interactions.
Field marketing offers a variety of modern strategies for businesses that choose to use this discipline. Examples include:
- Event marketing
- Product demonstrations
- Product samples and taste tests
- In-store promotions
Field marketing agencies usually have dedicated field teams and field merchandisers, working in physical stores to create meaningful connections with consumers. The main difference between field marketing companies and more traditional forms of advertising is that your field teams are able to leverage the sheer power of human interaction in real-time. Our field teams drive loyalty and brand awareness and reputation by creating a set of personalised experiences for prospective shoppers..
Why should you hire a dedicated field marketing agency for your brand?
We may be a little biased here, but we believe that hiring a field marketing agency can be extremely lucrative for brands and businesses working within the retail sector.
Whilst you can carry out your in-store field marketing activities yourself, hiring a dedicated field marketing company could significantly benefit your brand’s reach and engagement.
Field marketing agencies are specifically trained to deal with all the problems that the retail industry throws at brands every day. Agencies like Dee Set, Tactical Solutions, and Reapp bring specialised experience, resources, and tailored field marketing strategies to the table, taking the stress out of your hands so you can focus on more pressing matters.
Let’s take a look!
Improve the customer experience, every step of the way
Your customers are your bread and butter, so you must take steps to improve the customer experience. However, it can be pretty difficult for someone inexperienced with field marketing to know where to start, which is where field marketing agencies like Reapp come in.
From the initial point of contact to the post-purchase follow-up, a field marketing company can ensure that every customer interaction reflects positively on your brand. Data analytics is a key part of the field marketing world – data patterns and future predictions can be analysed to enable you to understand your customer preferences and behaviours better.
Once you’ve got your insights you can put them to action, tailoring your branding materials, promotions, and products towards those most likely to purchase from you. You can create offers and strategies that really resonate with your shoppers, leading to higher satisfaction and loyalty across the board.
For example, a dedicated field marketing agency can examine the customer journey in full, analysing what works and what doesn’t, before putting your actionable data to the test. It’s not just about making sales and conversions – it’s about building long-lasting relationships with customers that turn them from mere shoppers into true brand advocates.
A world of captivating data insights at your fingertips
We touched briefly on the importance of data analytics in the previous section. However, retail analytics are so important that we feel they deserve their own section here!
When you align yourself with a field marketing agency, you get easy access to a mine of rich data insights. Marketing companies utilise advanced tools and innovative data analytics techniques, finely honed during their years in the industry.
Actionable data can be collected and analysed from various customer touch points. Once measured, the insights gained are used to provide valuable feedback on a number of factors, including consumer behaviour, market trends, future industry changes, and the effectiveness of your campaign. Once you’ve analysed these actionable insights, informed data-driven decisions can be made for the betterment of your brand, enabling you to refine your strategies and stay ahead of the competition.
Not only does the use of data analytics in the retail sector allow your marketing efforts to stay effective and relevant, but it also enables your strategies to become measurable and adaptable.
Optimise your brand for the better
Another factor to consider when debating whether to hire a field marketing agency is how much your chosen organisation can optimise your brand. Running a business can be difficult – particularly if you’re relatively new to the retail sphere.
By hiring field marketing companies to do your work for you, you can optimise your business operations, allowing you to identify your strengths, as well as the areas that need improvement. Your account management team can conduct market research, assess your performance, and analyse your competitors, before coming up with actionable strategies to put your brand in the spotlight.
What’s more is that your field team has the ability to constantly monitor and adjust your campaigns, ensuring your marketing efforts are always well aligned with your business goals and the current state of the retail sector. By using a dedicated field marketing agency to optimise your strategies and brand correctly, you can expect greater brand positioning, an increased share of the market, and a higher ROI (return on investment), making the extra fee worthwhile.
The other benefit of using a dedicated field marketing agency is that you can put your much-needed time into other matters, making you much more productive in the long run.
The Dee Set Group: An expert field marketing agency
Now that you’ve seen how beneficial a field marketing agency can be for your brand, it’s time to find the perfect one for your needs!
We believe that you should look no further than the Dee Set Group, which also includes our brand-focused offering Tactical Solutions and Reapp – a powerful suite of technological software solutions set to boost your brand in no time!
Our Business Sales Lead, Matt Blencowe, shares his perspective on the benefits of partnering with us, stating: “In today’s fast-paced retail world, partnering with a dedicated field marketing agency is crucial. Field marketing agencies like Dee Set Group and Tactical Solutions, offer brands unparalleled opportunities through direct consumer interactions, such as event marketing and in-store promotions.
Our specialised expertise and data-driven insights delivered through the Reapp toolkit optimise your brand, creating meaningful customer/retailer experiences and drive loyalty. Together Reapp, Dee Set Group and Tactical Solutions handle the complexities of field marketing, so brands can focus on growth!”
As part of the Dee Set Group, we stand out as a premier field marketing agency, known for our innovative approach to the retail industry. Check out our Case Studies page to see exactly how our clients rate us – we’re sure you’ll notice a few big names in there!
Get your field marketing game ready!
Hiring a field marketing agency for your retail business can be extremely lucrative, providing a wealth of experience and analytical tools that can really boost your brand in the retail sector. If you’re a brand searching for retail mastery, we recommend consulting with our Tactical Solutions team. Whereas if you’re a retailer, you’ll probably get more use out of Dee Set itself.
However, we understand that hiring a marketing company isn’t for everyone, so if you’d like to craft your own field marketing campaign, we recommend giving Reapp a go.
Reapp is a powerful retail marketing toolbox, giving modern brands all the tools they could ever need to capitalise on the modern retail market. There’s never been a better time to take control of your destiny and embrace the world of field marketing.
Why not reap the rewards with Reapp – book a demo today!
