Bel
Reapp unwrapped double digit sales growth and increased market share for Bel
Double
Digit sales growth and increased market share
35%
Within 12 weeks 35% of range achieved page one visibility on key search terms
Increased
Size of Prize secured across Grocery customers
The Overview
Absolute results on toast!
Bel believed they held untapped potential in their online sales. Reapp Rewards helped Bel to understand their current online positioning and developed plans to ensure they increased their online sales. Following a digital audit by Reapp Rewards, we created a clear roadmap for growth.
For the Bel leadership team ROI was critical, and a high level of internal focus required regular reporting at all levels. Reapp Rewards delivered actionable, high impact insights to users across Pure Play and Grocery.com driving visibility improvements across the range in the initial 12 weeks post implementation.
“Reapp helped us win online. The quality of insights and support of the partnership team gave us the focus to maximise the opportunities Reapp highlighted.”
Laetitia Barreau, Channel Manager , Bel UK
THE DETAIL
BEL UK has five brands in the competitive Cheese category. While they have well known and established brands they are not considered to be the market leaders in the UK. They believe they hold untapped potential on their online sales and planned to reset their ambition and grow faster.
Reapp was selected as the analytics partner of choice and we partnered with them to enable them to understand their current online positioning across 8 UK retailers including bricks and mortar stores and pure-play retailers and develop plans to ensure they increased their online sales.
Bel UK were at the start of their Digital Transformation and had bold ambitions of growth online. Following a digital audit by Reapp, the team translated the opportunities into a clear roadmap for growth, invested in dedicated resource and were working towards engaging the wider organisation and building digital capabilities.
For the Bel leadership team ROI was critical, and a high level of internal focus required regular reporting at all levels. Reapp worked with the team to automate reporting directly from the platform freeing up resource to focus on sales driving activities.
The Reapp platform and partnership support delivered actionable, high impact insights to users across Pure Play and Grocery.com driving visibility improvements across the range in the initial 12 wks post implementation.
Search term analysis by Reapp not only optimised existing search term spend by focusing on conversion vs visibility but data analysis highlighted previously unconsidered associations within Healthier Snacking that delivered instant results to our promotional efficiency.
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