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Gü
Retail Sales Value increased by a very sweet £14.5k across supported stores in 3 weeks for Gü
£14.5k
RSV increased by £14.5k across supported stores in the 3 weeks following interventions
94.5%
Compliance (promotion and range) across Tesco stores increased by 9.5% to 94.5%
£10.63
Overall campaign ROI of £10.63
The Overview
Ready…Steady…Gü!
Gü Puds commissioned us to check distribution and availability of their core range across the Tesco estate, but only where LSV was identified. So our Business Insight team prepared a prioritised call file based on stores with highest sales and LSV for the previous 4 weeks.
Once in store our Syndicated team utilised scorecards to identify and fix LSV issues identified in the planning stages, plus any other opportunities that were live in store. By focusing time in store around the biggest opportunities across the range the team could maximise efficiencies and ROI for the brand.
“The instant access to insightful data and the team’s understanding of our brand ensures we maximise our sales potential in each and every store.”
Elizabeth Soar, Head of Grocery, Gü
THE DETAIL
GU Puds commissioned the team at Reapp to check distribution & availability of their core range across the Tesco estate, but only where LSV was identified.
Data is at the heart of everything we do, and directs everywhere we go. Before our team enters the store our Business Insight team prepared a prioritised call file based on stores with highest sales and LSV for the previous 4 weeks.
Once in stores our Syndicated team utilised scorecards to identify and fix LSV issues identified in the planning stages, plus any other opportunities that were live in store. By focusing time in store around the biggest opportunities across the range the team could maximise efficiencies and ROI for the brand.
Let’s have a chat to see how
we can work together.